TikTok is introducing a new feature that enables them to reduce the quantity of AI-created videos appearing in their feeds. This move comes as the company announced that it currently hosts over 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a global rollout. This development comes amid a increase in AI content, fueled by emerging AI video creators.
AI Content on Other Platforms
Recent reports that approximately 10% of the quickest rising content creators on another major platform primarily display content made by AI. A significant portion of this material is classified as “AI slop”, a term for substandard, bulk-generated content that is typically absurd or bizarre.
“We know from our community that many people like content produced via AI tools, from digital art to educational videos, and we want to provide users the option to adjust the amount of that, depending on their own choices,” said a platform representative.
Scale of AI Content
The service announced that there are now over a billion videos on its app labeled as AI-generated. Overall, more than 100 m media items are uploaded to the platform every day, making AI-generated material a minor portion of its complete catalog.
How to Adjust Settings
Viewers will be in a position to decrease or raise the level of AI-generated videos they view by using the content preference option in the application and picking “AI-generated content”. Additional categories that can already be adjusted under the tool include politics, clothing, aesthetics, and dance.
Platform Guidelines
Its policies oblige content makers to label “realistic” artificially created content, and it forbids dangerous fake videos of celebrities or emergencies. Any authentic-looking AI-generated clip that is unmarked can be removed under its user guidelines.
In addition, the service will henceforth apply an “AI-made” tag to content created with its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This measure is aimed to deter users from trying to circumvent the tagging system.
AI Literacy Programs
The company is also introducing a $2m educational fund for professionals and institutions to produce learning resources about using AI responsibly. This program will support non-profit groups dedicated to educating coding and technology.
Platform Protection
The video-sharing app has defended its moderation strategy, following discussion over proposals to make redundant hundreds of safety staff in Britain. TikTok is expected to eliminate hundreds of positions in its trust and safety division in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by AI moderation.
A company official clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most distressing content before it has to be seen by people. The platform announced a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its automated systems.
We believe it is crucial to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is making a difference work at speed.”
